TV Campaigns that can HelpDriving Home the Message
Television commercials can play a vital role in road safety campaigns, raising awareness while setting both goals and community expectations.
Changing long-term behaviour in young drivers however, requires all this plus an education program that delivers actionable knowledge to novice drivers.
Zero is the only acceptable number
Towards Zero is a vision for a future free of deaths and serious injuries on our roads.
The move Towards Zero is a collaborative effort.
Together, we can build a safer road system that will change road safety for good.
Let’s change the way we look at
How fast is fast enough to kill?
Most people are surprised to learn that driving even a couple of kilometres over the speed limit can have devastating consequences.
Sadly in real life, there’s no warning.
Give the Space to Bike Riders
This is a Victorian campaign
We’re asking drivers to slow when passing cyclists and give:
- at least one metre in speed zones up to 60km/h, and
- at least one and a half metres in zones over 60km/h.
It’s just a little bit of space for a lot